1. As a result, conventional wisdom held, management must goad workers into becoming productive cogs in the machine. The Human Side Of Enterprise By Mcgregor Summary; The Human Side Of Enterprise By Mcgregor Summary. In this book McGregor challenged many of the prevailing managerial assumptions about worker motivation and behaviour. This becomes especially true with how it affects managers’ attitudes towards their employees. Summary of McGregor's Theory X and Y. Abstract McGregor, Douglas 1960 Douglas McGregor , an American social psychologist, proposed his famous Theory X and Y models in his book 'The Human Side Of Enterprise' (1960). Douglas McGregor's landmark book, The Human Side of Enterprise, changed the path of management thinking and practice by questioning fundamental assumptions about human behavior in organizations. In the article entitled “The Human Side of Enterprise” by Douglas Murray McGregor , McGregor stated that industry has fundamental know how to utilize physical and technology science. Zoe Atlas McGregor: Human Side of Enterprise MG 610 03/23/14 In this essay, The Human Side of Enterprise, by Douglas McGregor discusses two sets of assumptions about human nature and explained how these assumptions affect people’s attempts to influence the behavior of others. The human side of economic enterprise today is fashioned from propositions and beliefs such as these. Items: ... Management scholar Douglas McGregor’s seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent example of strong evaluative and reasoning skills in action. Douglas McGregor borrowed Abraham Maslow’s concept that suggests people are motivated to fulfill their basic needs before moving on to other, more advanced, needs. Discuss the contributions to the “human side of enterprise” as articulated by Elton Mayo, Chester Barnard, Abraham Maslow, and Douglas McGregor. Other articles where The Human Side of Enterprise is discussed: industrial relations: Participative management: …management theorist Douglas McGregor in The Human Side of Enterprise (1960). McGraw-Hill, New York (1960/2006), 471 pp. If there is a The Human Side of Enterprise SparkNotes, Shmoop guide, or Cliff Notes, you can find a link to each study guide below. Book Review: The Human Side of Enterprise, D. McGregor. The human side of enterprise reading assmt 1. The Human Side of Enterprise (1960), by Douglas McGregor. In accomplishing its task—with these assumptions as guides—manage-ment has conceived of a range of possibilities between two extremes. Conventional organization structures, managerial policies, practices, and programs reflect these assumptions. 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